Mastercard CMO Raja Rajamannar is to succeed RBS CMO David Wheldon as president of the World Federation of Advertisers (WFA) which represents most of the world’s top marketing companies. Pepsico SVP global public policy and government affairs Philip Myers becomes deputy president.
Rajamannar (below) has worked for Mastercard since 2013 and before that at Citigroup and Diners club. He began his career at Asian Paints in India. In 2018 he was voted WFA Global Marketer of the Year.
Rajamannar says: “The opportunity in front of marketers today to make a difference for their brand, their business and even the world is tremendous. I am honoured to pick up and carry the torch as President of WFA, an organization committed to elevating and advancing the activities of our profession, and a role I am convinced will become even more important in the years to come.” said Rajamannar.
WFA CEO Stephan Loerke says: “We’re thrilled to be working with Raja as our new President. He’s one of the very best in the business and his work at Mastercard demonstrates how marketers can deliver unrivalled business and social impact when they’re at the top of their game. I’d also like to thank David (Wheldon) for his invaluable service as president. He is nothing short of a giant in the global marketing industry and he has helped lift the organisation to another level in terms of its relevance to CMOs, its strategic focus and its global expansion. We’re delighted he’s agreed to stay on our Executive Committee and help steer the organisation through future challenges.”