Formula 1 enlists Chemical Brothers for sonic branding

Wieden+Kennedy and The Chemical Brothers have combined to launch the 2019 Formula 1 season with what they claim is the fastest remix of all time, a new Chem Bros track plus vroom vroom.

“We’ve got to try” is to be Formula 1’s new sonic branding.

Here we go then.

So you saw/heard it here first.

Almost.

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