Nike’s ‘Dream Crazy’ campaign from Wieden+Kennedy is probably the stand-out of the past 18 months or so and now it’s the turn of the girls, headed by Serena Williams. So – inevitably perhaps – it’s morphed into ‘Dream Crazier.’
Finely judged, nice use of old footage.
Beware of imitations (imitators should beware of imitations too.)
MAA creative scale: 8.