Nike rides its trademark wave with ‘Dream Crazier’

Nike’s ‘Dream Crazy’ campaign from Wieden+Kennedy is probably the stand-out of the past 18 months or so and now it’s the turn of the girls, headed by Serena Williams. So – inevitably perhaps – it’s morphed into ‘Dream Crazier.’

Finely judged, nice use of old footage.

Beware of imitations (imitators should beware of imitations too.)

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.