Google’s Home Alone ads in danger of becoming franchise

Ads about ads are becoming events – if that doesn’t sound too double Dutch.

So Google Assistant scored mightily with its ‘Home Alone’ starring a grown-up Macauley Culkin and now Joe Pesci, who played one of the baddies in the film, is getting a welcome top-up to his retirement fund.

Macauley’s on 39 million YouTube views or something equally improbable, Joe on 17m and counting. Although isn’t it a tad embarrassing when Google tops its own rankings?

Maybe such commercials are becoming events because, most of the year, you don’t get proper ads any more – who knows.

You May Also Like

About Stephen Foster

Avatar
Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.