Chanel designer Karl Lagerfeld’s legacy in advertising

Karl Lagerfeld, superstar fashion designer and guardian of the Chanel brand since 1983, has died in Paris aged 85.

Not many got to wear his clothes, but Chanel’s ads are often as precious as the designs, and accessible to all. Lagerfeld probably had some say in the really big budget productions, particularly Nicole Kidman’s three-minute epic for Coco perfume in 2004, which was directed by Baz Luhrmann and is said to be the most expensive commercial ever made, costing anything up to $33 million.

This one starring Brad Pitt was the most mystifying:

Keira Knightley for Chanel Mademoiselle perfume is probably the most ubiquitous and irritating:

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

One comment

  1. RIP…forever young KarlLagarfeld. What a beautiful man he is and for ever will be. Yes, he is an end of an era and he will be well received. Love does not only mean here on the physical plane of earth.