It especially doesn’t like “targeted ads on Instagram.”
Self-referential ad spots are something of a Super Bowl tradition – including P&G’s big winner last year ‘It’s a Tide ad.’ Mars’ Skittles usually produces something decent for the NFL ad fest and DDB has risen to the challenge with ‘Skittles The Musical,’ featuring Michael C. Hall among other (Skittlers) and his big number.
There’s a whole Spotify album it seems.
A Super Bowl winner although the ad business may never recover.
MAA creative scale: 9.