Skittles’ Super Bowl message: advertising ruins everything

It especially doesn’t like “targeted ads on Instagram.”

Self-referential ad spots are something of a Super Bowl tradition – including P&G’s big winner last year ‘It’s a Tide ad.’ Mars’ Skittles usually produces something decent for the NFL ad fest and DDB has risen to the challenge with ‘Skittles The Musical,’ featuring Michael C. Hall among other (Skittlers) and his big number.

There’s a whole Spotify album it seems.

A Super Bowl winner although the ad business may never recover.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Seriously? A 9? I can’t see Joe Public being exactly blown away by this. I think it’s dull, confused, unconvincing, hypocritical.

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