Nearly half the people who watch the NFL Super Bowl are women so Procter & Gamble is making its debut for Olay with a new ad from Saatchi & Saatchi.
Anyway, in these non-gender specific days, no doubt men use it too.
The villain of the piece is Killer Skin, a decidedly spooky Halloween-type character, and who better to combat this beast than Sarah Michelle Gellar, Buffy the Vampire Slayer of yore. Gellar is now 41.
Here’s the trailer.
P&G is in the national news for its Gillette ‘toxic masculinity’ campaign of course. They’ll be hoping this causes the right kind of fuss, by not giving the children of America nightmares.