P&G puts on the frighteners in Olay Super Bowl debut

Nearly half the people who watch the NFL Super Bowl are women so Procter & Gamble is making its debut for Olay with a new ad from Saatchi & Saatchi.

Anyway, in these non-gender specific days, no doubt men use it too.

The villain of the piece is Killer Skin, a decidedly spooky Halloween-type character, and who better to combat this beast than Sarah Michelle Gellar, Buffy the Vampire Slayer of yore. Gellar is now 41.

Here’s the trailer.

P&G is in the national news for its Gillette ‘toxic masculinity’ campaign of course. They’ll be hoping this causes the right kind of fuss, by not giving the children of America nightmares.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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