French-owned Artefact is one of the more interesting new agency/consultancy players in the UK (publicly-listed Artefact claims to be Europe’s largest independent “data-driven marketing group”) and it’s added to its UK team with the appointment of Sarah De Martin from OMD as UK managing director.
De Martin (left) was previously managing partner at Omnicom’s OMD and before that worked at Initiative and Starcom. Artefact now employs 120 people in the UK.
De Martin says: “What excites me about Artefact is that we have an entrepreneurial spirit at heart, with the agility required in order to really drive growth. Successfully integrating consulting and digital marketing is something the industry is talking about constantly. However, Artefact is actually doing it.”
Artefact UK CEO Tom Cijffers says: “We use the expression ‘marketing engineers’ because Artefact begins with technology underpinned by data and AI. It’s about bringing an engineering mindset combined with a management consultancy approach to digital marketing.
“Sarah has the skills and drive to help us build on our digital transformation offering and future ambitions. We deliberately take a very different approach to the traditional marketing groups, and she offers a unique take that our clients will find invaluable.”