AMV BBDO dramatises cyber attack for Hiscox

AMV BBDO has done a good job with Hiscox Insurance which it signed up when it lost the Aviva account to Omnicom sibling adam&eveDDB. At first it didn’t seem that much of a swap but it’s brought the best out of the agency, managing the tricky task of making insurance advertising interesting.

Here we have a “real world cyber hack” on famous London fold-up cycle firm Brompton Bicycle. Apparently one in three UK businesses have suffered these (our very own spam filter has defended us against millions.)

Quelle world.

Enterprising stuff, from both client and agency.

MAA creative scale: 7.5.

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