OK, here’s a potential rival for Toyota’s Toni Harris and other Super Bowl contenders, Amazon’s Alexa taking the piss out of herself – again. Last year’s effort featured a baffled Jeff Bezos and this year it’s Harrison Ford (among others) suffering from over-expectations of Amazon’s voice gadget – in this case via his dog.
Seem to be a good Super Bowl bunch this year: maybe it’s relief at being asked to make an engaging film and sod all that data-driven touchpoint stuff.
Another good effort from Lucky Generals with Amazon’s in-house D1 (dunno what they did but everyone gets a mention these days.)
MAA creative scale: 8.