Amazon’s Alexa sends herself up again in Lucky Generals Super Bowl winner

OK, here’s a potential rival for Toyota’s Toni Harris and other Super Bowl contenders, Amazon’s Alexa taking the piss out of herself – again. Last year’s effort featured a baffled Jeff Bezos and this year it’s Harrison Ford (among others) suffering from over-expectations of Amazon’s voice gadget – in this case via his dog.

Seem to be a good Super Bowl bunch this year: maybe it’s relief at being asked to make an engaging film and sod all that data-driven touchpoint stuff.

Another good effort from Lucky Generals with Amazon’s in-house D1 (dunno what they did but everyone gets a mention these days.)

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.