Saatchi finds the right tune for Pampers’ hymn to midwives

Usually at Christmas we get a number of ads thanking unsung heroes – Mother did this notably for Boots – but they’ve seemed thinner on the ground this year.

Pampers and Saatch & Saatchi are saying thank you to midwives this year this year, with a nice film ‘Un-Silent Night’ set in a maternity ward. Well why not, lucky them to see their next generation of customers arriving on the scene.

One of the better seasonal efforts.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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