All change at Now as founders Robertson and Waters leave

Two of indie agency Now’s founders Melissa Robertson and Kate Waters are leaving the agency after seven years. Waters is joining ITV as director of client strategy and planning while Robertson is staying with Now for another six months.

Now will now be led by founder and chairman John Townshend with CCO Remco Graham and MD Laura Chamberlain (below, Townshend at back, Graham with beard, Chamberlain next to Townshend.)

Townshend says: “Kate and Melissa have been partners with me from the launch of the agency. So inevitably I feel very emotional. They are quite simply two of the best people I have worked with in my 30 years in advertising. They have put in a totally unreasonable amount of time into building the agency into such a strong position – their heart and soul.

“And they leave us in a great place – we have had our best creative year ever, led by our chief creative officer Remco Graham. In our next chapter, we shall continue to strive for great work, be passionate about diversity and unlocking young talent.”

Now has proved resilient in the past and doubtless will do so again. When it started it was supposed to have the Waitrose account but didn’t and Mark Lund was briefly a partner before heading to McCann as group CEO.

It had its best year for awards in 2018 for New York Bakery and Women’s Equality Party among others and current clients include BT, Ocado, Dixons Carphone and Public Health England.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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