Kellogg’s Nutri-Grain tries to inject some energy into London’s weary commuters

Experiential is supposed to be where it’s at these days – well one of the places anyway – but you have to be there, don’t you?

But London’s embattled commuters can undoubtedly do with some diversion as they battle an increasing overcrowded and under-serviced transport system (when was the last time all the escalators worked at Oxford Circus?) If they tried to travel in on South West Trains on Monday they wouldn’t have got further than the station.

Anyway Kellogg’s Nutri-Grain signed up acrobats Abigail Mason and Benjamin Jones to strut their stuff in various locations, all to show that Nutri-Grain bars help you combat a mid-morning slump in energy, especially if you haven’t had breakfast. As you probably won’t have if you need to leave home at 4am just to get to work.

Nutri-Grain, which gave away free bars, says: “We wanted to shake up the dreary commute and show Londoners what it looks like to be fully energized in the morning. Our amazing gymnasts embody what it means to have the ‘morning fuel’ we all need to get through the day.”

From the ever-ingenious Taylor Herring.

MAA creative scale: 8.