Fight for your world says WWF in Uncommon debut

Big issues are coming thick and fast today – news reporting courtesy of the New York Times and harassment from timeTo already. Now it’s the small matter of saving the world from our own depredations from the WWF (formerly World Wildlife Fund) and Uncommon Creative Studio.

Species of wild animals are supposed to have reduced by 60 per cent in the last generation although not sure I entirely believe that. Is there an accurate census? Anyway, some aren’t doing very well and the planet is undeniably becoming more crowded with humans.

How much Armageddon can we take?

And is joining the WWF the best way to do something about it? Be nice to hear more about what they actually do to help – apart from making scary films.

MAA creative scale: 4.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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