Wagon Wheels are a pretty venerable biscuit brand, created by Garry Weston of Associated British Foods fame way back in 1948. Originally Weston’s Wagon Wheels (thanks Wikipedia). Designed to cash in on the popularity of western films.
These days they’re “epic inside” according to agency MullenLowe in a lively new campaign. You can hear the western-style wagon wheels rumbling – er, inside.
MullenLowe is expert at snappy thirty second ads for smaller brands.
Now someone give them a big one.
MAA creative scale: 7.