Britvic hymns 80 years of (mostly) great ads

Britvic is celebrating 80 years in business – not bad for soft drink company outside the big two of Coke and Pepsi – and has produced a diverting film with some of its ads over the years. Britvic began as chemist shop in Chelmsford and morphed into the British Vitamin Company before its current FTSE250 status.

Along the way it bought Tango and R. White’s lemonade. A little corporate puffery is allowable.

Pity they didn’t find room for this one from the wonderfully anarchic HHCL. Maybe Brexit got in the way.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.