Atomic unveils radical new poster campaign for revamped Royal Opera House

It’s always good to see some nice new posters and Atomic has produced such a campaign for the Royal Opera House in London, using what it claims is a revolutionary new imaging process that allows photographers, in this case Giles Revell, to capture the shape and ‘colour’ of movement.

Atomic ECD Dave Henderson says: “We knew we had to find an entirely different way to capture the extraordinary world of the ROH, to dramatise that there’s something new going on there. It was an ambitious approach but the captivating images capture not just the exquisite movement but also the emotional intensity of these extraordinary art forms.”

The ROH unveils its revamped theatres and public spaces on Monday September 24.

ROH director of audiences and media Lucy Sinclair says: “We are delighted to open the doors to a transformed Royal Opera House and our visionary new campaign aims to not only reach new audiences but to intrinsically reflect the Royal Opera House brand values of excellence, theatricality and curiosity.”

Be nice if the prices came down a bit too.

Here we go then:

And a film.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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