What’s the right ornithological description for new Isobel Micralite campaign?

This new ad from Isobel for Silver Cross new buggy brand Micralite achieved the ‘Turkey of the week’ soubriquet from one publication today, the writer observing that it looks like the kids are ascending to heaven.

It does a bit but it seems a reasonable way of plugging a new product that’s lighter – with “invisible engineering” – than some of its panzer division rivals.

Not a swan maybe but a coot or a moorhen.

MAA creative scale: 7.