WCRS goes gritty in new Royal Marines campaign

Didn’t know we still had Royal Marines Commandos but we do it seems and they star in WCRS’ latest recruitment campaign for the Royal Navy.

And here they are heading determinedly into Apocalypse Now territory.

Think I’ll pass (probably not within the age group).

But if this is your thing..

Good to see an ad for the armed services with someone brandishing a gun. An often overlooked point is that – sometimes – you can be shot at.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.