Here’s a funny thing: the latest Halifax ad from adam&eveDDB appeared at the weekend and now it seems to have disappeared, from YouTube and anyone using it online.
It is (or was) a Ghostbusters spin, plugging contactless debit cards, and rather better than the campaign’s previous outing featuring The Wizard of Oz.
Although why it’s excited about contactless cards is a mystery, they’re old news surely?
And why the sudden disappearance? Maybe a ghost’s in the system.
Shots has one here.
And here it is too.
Pretty decent and well-crafted.
But what do the UK’s big banks do apart from make zillions, for all their follies, and pay the top bananas huge salaries and bonuses? Not the agency’s fault, of course.
MAA creative scale: 7.5.
This is an updated version of an earlier story.