Students unveil Vilnius G-spot genius

Vilnius in Lithuania is the G-spot of Europe according to a new tourism campaign from some ingenious ad students – “nobody knows where it is, but when you find it – it’s amazing.”

The video’s not so good.

Caused a predictable hoo-ha (all part of the plan presumably), not least because Pope Francis is due to visit the largely catholic country.

But the idea and the print – genius.

MAA creative scale: 9.

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