Vilnius in Lithuania is the G-spot of Europe according to a new tourism campaign from some ingenious ad students – “nobody knows where it is, but when you find it – it’s amazing.”
The video’s not so good.
Caused a predictable hoo-ha (all part of the plan presumably), not least because Pope Francis is due to visit the largely catholic country.
But the idea and the print – genius.
MAA creative scale: 9.