Peggy’s perfect recipe for pitches

Much chatter in adland about pitches, the time, expense and futility of much of it. Met an agency boss the other day who fulminated about the role of intermediaries – what do they contribute? Their all-encompassing involvement doesn’t seem to lead to better work.

Here’s how to do it, in a nod to #MeToo another issue de nos jours: Peggy Olson from Mad Men.

Bet this data-free win didn’t cost much or take too long.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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