Much chatter in adland about pitches, the time, expense and futility of much of it. Met an agency boss the other day who fulminated about the role of intermediaries – what do they contribute? Their all-encompassing involvement doesn’t seem to lead to better work.
Here’s how to do it, in a nod to #MeToo another issue de nos jours: Peggy Olson from Mad Men.
Bet this data-free win didn’t cost much or take too long.