M&C warns on pension scammers – too little too late?

George Osborne’s reign as chancellor under David Cameron might be seen as an example of the laws of unintended consequences. His decision to allow people to draw down a significant lump of their painstakingly acquired pensions in 2015, far from a blow for freedom, seems to have turned into a pension scammer’s delight.

As demonstrated in a new campaign for the Pensions Regulator and the Financial Conduct Authority from M&C Saatchi.

Neatly done in classic M&C style.

But, as with so much that passes for financial regulation in the UK, the horse has probably left the stable already.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.