Esurance takes more than a leaf out of Tide’s winning book

Big winners in adland spawn eager imitators and P&G’s ‘It’s a Tide Ad’ from Saatchi New York with actor David Harbour was the big winner at Cannes. Which doesn’t seem to have gone unnoticed at Leo Burnett which has signed up Dennis Quaid for Esurance. Reminding us every other second that he’s an actor in a commercial.

Painfully arch in some respects although it does manage to cram in a lot of Esurance benefits.

A lot like US ads used to be. Naff but they probably worked.

MAA creative scale: 4.