Lively PR company Taylor Herring has produced a bright wheeze to highlight EasyJet’s efforts to recruit more female pilots (apparently only five per cent of commercial pilots worldwide are female, EasyJet is now up to 13 per cent and aiming for 20 per cent by 2020) adapting the Leonardo DiCaprio film Catch Me If You Can.
With nine-year old Hannah Revie, the daughter of a pilot, playing Leonardo.
Shame that gloomy Southend Airport can’t match 72 and sunny LA but never mind. Budgets are budgets.
MAA creative scale: 7.