Droga5 New York unveils Pier 1 masterclass

Here’s another cracker from Droga5 New York, for the relaunch of speciality home retailer Pier 1 with a new platform ‘This is me.’

The UK’s airwaves are awash with ads in this category, nearly all of which leave you cold.

This is how you do it.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.