Coca-Cola is buying the UK’s Costa coffee chain from Whitbread for £3.9bn (Costa at least has the benefit that it’s not a sugary drink although it could do with smartening up).
This pits Coke against Nestle and others like privately-owned JAB.
It may be a success but Coke might care to remember McDonald’s investment in Pret A Manger, not a success. Retail is markedly different from a brand business like Coke.
In the meantime Coke seems to be reverting its ad style of yore in this effort from McCann Europe.
Looks like a company that can’t make up its mind what it is, if you compare this with its more recent efforts.
Good luck with Costa.
