T&P keeps Argos in the air with perky schools campaign

Argos seems to be thriving under its newish Sainsbury’s leadership (not entirely sure about Sainsbury’s), fighting its corner against Amazon in the UK, assisted by a number of jolly, upbeat campaigns from agency The&Partnership.

It’s old-fashioned ITV advertising for a new kind of shopping. Here’s the latest aimed at parents shopping for new school uniforms. As ever with T&P and Argos there’s a big machine centre stage, this time a Chinook.

‘Good to Go’ is a good line and you warm to Argos – which you wouldn’t have said a few years back as you sidestepped its soulless stores.

MAA creative scale: 7.

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