Argos seems to be thriving under its newish Sainsbury’s leadership (not entirely sure about Sainsbury’s), fighting its corner against Amazon in the UK, assisted by a number of jolly, upbeat campaigns from agency The&Partnership.
It’s old-fashioned ITV advertising for a new kind of shopping. Here’s the latest aimed at parents shopping for new school uniforms. As ever with T&P and Argos there’s a big machine centre stage, this time a Chinook.
‘Good to Go’ is a good line and you warm to Argos – which you wouldn’t have said a few years back as you sidestepped its soulless stores.
MAA creative scale: 7.
