Serviceplan ECD Sandra Loibl: my Top Tips for Cannes

Sandra Loibl is general manager and executive creative director of Serviceplan Campaign 1 in Munich. She will be on the Brand Experience and Activation Jury at Cannes this year, the first woman from Serviceplan Group to be on a Cannes Jury.

She has selected three Cannes favourites in her category Brand-Experience and Activation.

Top Tips for Cannes

Amnesty International: Through the eyes of a refugee

Nothing to say to this piece of work. Just: I cried by watching it.

Carlsberg Beer Probably TEDx

(Probably one the most timeless TEDtalks we’ve ever seen)

Skittles Exclusive – the rainbow

First I thought: is it a joke? A real multi-million-dollar Super Bowl ad for just one person?

Then I thought: it’s hilarious!

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