Sandra Loibl is general manager and executive creative director of Serviceplan Campaign 1 in Munich. She will be on the Brand Experience and Activation Jury at Cannes this year, the first woman from Serviceplan Group to be on a Cannes Jury.
She has selected three Cannes favourites in her category Brand-Experience and Activation.
Top Tips for Cannes
Amnesty International: Through the eyes of a refugee
Nothing to say to this piece of work. Just: I cried by watching it.
Carlsberg Beer Probably TEDx
(Probably one the most timeless TEDtalks we’ve ever seen)
Skittles Exclusive – the rainbow
First I thought: is it a joke? A real multi-million-dollar Super Bowl ad for just one person?
Then I thought: it’s hilarious!