It is a rare and pleasant moment when a TV spot breaks through the clutter of creative wallpaper with a storming piece of excellence.
Audi does it with its latest ‘Clowns’ ad from BBH which, to my shame, I’ve only just caught up with. Sondheim’s ‘Send in the clowns’ as the audio is one of those rare moments, and what a fantastic product demo, done with style, imagination and relevance.
A compelling and highly entertaining series of potential driving mishaps caused by clowns on the road where the car anticipates the situation. The full stop is “Audi technology, clown proof.”
Well done Audi and BBH, this a great example of why I wanted to work in advertising all those years ago!
PS Creative Scale:: 10/10