Ogilvy, Apple and McCann head latest Cannes Lions winners

Another gaggle of Grand Prix – Thought there were supposed to be fewer of these this year.

Ogilvy Chicage won the new Industry Craft award for tracking down some famous pairs of shoes for Kiwi, including these from Muhammad Ali.

Entertainment Grand Prix went to Amsterdam agency N5 for for telecoms company KPN, Apple’s HomePod by Spike Jonze and (inevitably it seems) Jay-Z.

McCann London won the eCommerce Grand Prix for Xbox.

Apple won the Brand Experience Grand Prix.

Apple seems set to become the big winner at the Festival. Not sure about all these case histories though. Are they ‘creativity’ or skill at putting together case histories?

No arguing with Mr Jonze though.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.