Ogilvy Paris creative directors Mark Forgan (left) and Jamie Standen choose three world campaigns and three French campaigns in their Top Tips for Cannes
World
It’s a Tide Ad
A perfect use of the Super Bowl. We’re looking at Grand Prix Film here, maybe even other categories. Simple, funny and..clean.
https://www.youtube.com/watch?v=doP7xKdGOKs
Palau Pledge
Again a simple and powerful idea that could have been done years ago – for as long as passport stamps have been around. These small island nations are on the front line of climate change and need every smart idea they can get.
https://www.youtube.com/watch?v=KhuY8eNLzBM
https://www.youtube.com/watch?v=X-aWWM6Zhpo
KFC- FCK
Probably the best response idea in ages. The only thing more terrifying than an angry mob is a hungry one, and humor was the perfect defensive weapon here.
https://www.youtube.com/watch?v=qbdW9EhWu9U
French
The Baptism – Ubisoft
An engrossing live action trailer for Far Cry 5. Feels very far away from the advertising world, in the best way possible.
La Forêt – Bet on a Murderer
Actually being able to bet on who is the murderer in a crime series? Such an obvious idea that it’s surprising it hasn’t been done before. Which is why it might win something.
Predictive Tweets – Ford
From even closer to home at Ogilvy Paris. Ford predicted every thrill and spill at Le Mans by forecasting every single possible outcome – just like the predictive technologies in Ford vehicles do.
https://www.youtube.com/watch?v=MS_1qkFEYNk
