Top Tips for Cannes
As they say in the stockmarket: “Past performance is no indicator of future performance.”
The following have been performing well at recent award shows.
But will they do the job in the South of France?
Who knows but we like (most of) them.
Nike – Nothing Beats a Londoner
As two born and bred Londoners this hits home big time. Very rarely do you get an ad that actually moves you. It’s deservedly swept at a couple of domestic award shows but hasn’t made such a big impact at the International shows,* is it too effective at being local?
*At time of writing. What’s a prediction without a caveat?
Essity – Blood Normal
A brave, big, disruptive idea brilliantly executed. Uuummmm what more does an ad need? Apparently, not much as It’s won Grand Prix and Golds all over the place. A lot of smart money is going on this to do very well.
Tide – It’s a Tide Ad
This is getting talked up a lot and is beautifully crafted. But for us the premise has been done a few years back. But for those jurors sitting in a darkened room in the bowels of The Palais they probably won’t know and it will get a nice, shiny Lion or two.
Anything that had 40 plus celebrities, including Al Gore, becoming citizens of a new country called the Trash Isles is going to get a lot of attention. This certainly did when it was talked about in the UN itself. We often hear about world firsts but this really was one. The team seems to be walking at every show it has been entered into so far. Does a walk in Cannes beckon?
Alex Grieve and Adrian Rossi are ECDs at AMV BBDO.