AMV BBDO’s Trash Isles leads purpose-driven Grand Prix haul at Cannes Lions

Cannes Lions has begun cranking out the awards winners with AMV BBDO’s Trash Isles with LADBible and The Plastic Oceans Foundation winning the Grand Prix for Design (and it may win in other categories too); Corruption Detector from Grey Brazil Sao Paulo winning the Grand Pix in Mobile, Follow the Arches for McDonald’s from Cossette Toronto and a Comedy Central Trump satire shared the Grand Prix in Outdoor, Tagwords for AB InBev by Agencia Africa Sao Paulo the Grand Prix in Print & Publishing and Soccer Song for Change for AB InBev from Ogilvy Cape Town the Grand Prix in Radio & Audio.

Not much to argue with there. All campaigns with a purpose over and above selling (even McDonalds in its own way) but that’s the way of the world. Trash Isles is already part of a movement that’s changing the way millions of people and hundreds of companies behave.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.