The Accenture team at Cannes will be partying hard on their yacht tonight, having taken a Grand Prix on board for the first time.
Appropriately, Accenture’s Dublin agency, Rothco, won in the Creative Data Lions category for The Times’ “JFK Unsilenced” work, which recreates the speech that JFK would have made on November 22, 1963.
Matching data and creativity has been one of the big preoccupations for all the agencies on the Côte d’Azur this week, which will make Accenture’s triumph all the sweeter.
Accenture Interactive only bought Rothco at the end of last year, but the campaign came out in March, so credit where it’s due.
Some ad agencies also won Grand Prix on the penultimate night at Cannes, although none of them had a yacht on which to celebrate.
Three London agencies came top in their categories: Wieden & Kennedy London won the first ever Social Influencer Grand Prix for its excellent “Nothing beats a Londoner” campaign, while Mediacom and BBH came top in the media category for their “Tesco’s Food Love Stories” work. WPP’s MediaCom also won Media Network of the Year. AMV BBDO won in the PR category for its “Trash Isles” campaign for Plastic Oceans, which also won a Design Grand Prix earlier in the week.
There were also two Grand Prix from Columbia — one for Mullenlowe SSP3 (Innovation) and one for Ogilvy (Product design). Host/Havas in Australia won the the Direct Grand Prix for “Palau Pledge.”