Unilever’s Keith Weed on marketing’s noble purpose

The Drum says its mission statement is that “marketing can change the world;” into a “better place.”

So here’s Unilever CMO Keith Weed, who thinks much the same, on its video channel extolling the virtues of various Unilever brands – he says a brand without “purpose” is just a product – and his quest to bring back some nobility into marketing, something he says it lost in the 1980s. When nobility all round took something of a powder.

Interesting stuff.

Perhaps we should have a mission statement. No, don’t go there.

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