Stephane Soussan of Sid Lee Paris: my Top Tips for Cannes

Top Tips for Cannes

1. Nike – Nothing Beats a Londoner

One of the best ads of the year. Great writing and wonderfully directed by Megaforce, and here’s a test version as a little bonus that’s just as impressive:

2. Tide – Every Ad is a Tide Ad

One of the best hijacked ads ever. A simple idea with huge means.

3. Essity – Blood Normal

Because I’m the father of two girls.

Stephane Soussan is a creative director at Sid Lee Paris, part of Hakuhodo.

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