Ogilvy trio put more fruit into Philips

Not entirely sure why Philips is fretting about our intake of fruits and vegetables but here it is, lining up three Ogilvy agencies headed by Amsterdam, with an amusing take on how we’d start paying attention to the stuff if it wasn’t there. By removing it from still life paintings in Amsterdam’s Rijksmuseum.

Nice to see an old-style, well-made ad from ever changing Ogilvy, even if the purpose is a little elusive.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.