Droga5 enlists ruthless robot logic for Sprint against Verizon

Droga5 introduced robot Evelyn in its Super Bowl debut for Sprint and now Evelyn and her chums are back; walking out on bigger rival Verizon because Sprint’s network is just as good but cheaper.

David Droga says: “Who better to explain Sprint’s clear and logical advantage than the one group incapable of hyperbole or category apathy: super intelligent robots that only deal in facts?”

Quite so. Will annoy Verizon no end.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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