Pilgrim’s Choice is pitching itself as “the cheese of your dreams” so we have a lady in a dream who arms grow disturbingly large, interrupting a pirate as he tucks into what looks like macaroni cheese.
Agency Above+Beyond, which describes itself as the “agency for the audience generation” so that seems to cover it, has pulled out some old-style stops for this one.
Based on real cheese lovers’ cheesy dreams it seems.
At least it doesn’t have old-style yokels tucking into the cheddar while the Clydesdales take a rest.
MAA creative scale: 7.