Above+Beyond crafts dreamland for Pilgrim’s Choice

Pilgrim’s Choice is pitching itself as “the cheese of your dreams” so we have a lady in a dream who arms grow disturbingly large, interrupting a pirate as he tucks into what looks like macaroni cheese.

Agency Above+Beyond, which describes itself as the “agency for the audience generation” so that seems to cover it, has pulled out some old-style stops for this one.

Based on real cheese lovers’ cheesy dreams it seems.

At least it doesn’t have old-style yokels tucking into the cheddar while the Clydesdales take a rest.

Pleasingly bonkers.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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