Driverless cars may be piling up by the roadside but car makers still reckon we want more from this mode of transport and Mercedes may have stolen a march with its forthcoming new A-Class. Complete with MBUX (geddit?) and MercedesMe, whatever that is. It could be the Alexa-style voice thingy that you consult by saying “Hey Mercedes.”
If all this goes to plan you could find yourself chauffeuring Nicki Minaj, according to this new global campaign from German agency Antoni.
Not the greatest campaign ever but it will probably help to shift a lot of metal. Throws down a big challenge to Audi and BMW.
MAA creative scale: 5.