London’s ad agencies have always had the knack of latching on to the next up and coming area, hence the evacuation to Shoreditch and beyond. The latest cluster is on London’s South Bank, home to Omnicom Towers (AMV BBDO, TBWA, Proximity and others) and, by the river, WPP’s Ogilvy.
The Charlotte Street massive (at one time Collett Dickenson Pearce, McCann-Erickson and Saatchi & Saatchi all clustered together, which made it less bothersome to poach people) is no more with Publicis’ Saatchi now in the unlikely environs of Chancery Lane, lawyer land on the edge of the City. CDP, alas, is no more.
Soho is still ruled over by BBH with M&C in Golden Square while Johnny Hornby’s expanding The&Partnership empire occupies the bottom end of Charlotte Street, cheek by jowl with its “frenemy” Facebook in Rathbone Place. Adam&eveDDB exists in glorious isolation in Paddington to the west.
Matthieu Etienne of the excellent French ad blog LLLLITL has kindly created a map of these haunts, as he’s done for Paris.
More Google Map detail is here. You should even be able to find Y&R and Wunderman in Camden.