Accor says a hotel is where the heart is in Brothers and Sisters debut campaign

AccorHotels is launching a new TV and online advertising campaign in the UK – the first from new agency Brothers and Sisters – highlighting “real-life examples of spontaneous acts of service” from its ibis, Novotel and Mercure hotels.

Here’s the first online film on the theme ‘From the Heart.’

AccorHotels UK & Ireland V-P James Wheatcroft says: “We believe the most important factor to drive our continued success in a very competitive environment is how our family of hotel staff make our guests feel.

“We have invested a lot of energy in creating a culture where our people feel empowered to go ‘off-script’ in order to create memorable experiences, and now we’re investing in our new campaign which promotes this service-focused philosophy and demonstrates the emotion that a truly personal approach can generate.”

Brothers and Sisters CEO Matt Charlton says: “We are delighted to have the chance to work with a unique client and proposition, and create some really powerful work.”

Do we believe these soggy dog stories? Or that ibis, or wherever, is just the place to have a meltdown?

It’s one of those things you don’t see much of these days – a big idea.

See how it goes.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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