Seemingly unstoppable independent UK media agency the7stars has added the media planning and buying account for Associated British Foods (ABF) to its bulging portfolio.
ABF owns a number of leading brands including Kingsmill, Silver Spoon, Ryvita, Jordans, Patak’s and Blue Dragon. The7stars won the account from WPP’s Wavemaker (formerly MEC and Maxus) following a benchmarking process over several months. The first big cross-platform campaign will begin in May.
The7stars co-founder Jenny Biggam says: “We are very pleased to have been appointed as the UK media agency for such a great portfolio of brands. We look forward to working closely with them to deliver creative media campaigns that support continued growth across ABF’s diverse business portfolio, which includes some of the best-loved brands in the UK.”