Bigdog makes TV debut for squeaky clean Vax

Agency bigdog is making its debut for Vax after the winning the account back in November with this TV campaign for the new Vax Platinum Carpet Washer (as the press release has it) called ‘What lies beneath.’

The daytime TV schedules in the UK are awash with such propositions, there’s that annoying bloke from Gtech appearing in his own very skippable ads. But he seems to be selling lots of his rival to Dyson.

Perhaps we learn a little too much here? But it’s a product demonstration as much as an ad although they’ll need a pretty big budget to go with it. This sort of stuff keeps much of the broadcast industry going.

Couldn’t the squeaky clean family just get rid of the labrador and save themselves time and money?

MAA creative scale: 5.

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