If ads play a big role in the Super Bowl why not make an ad about other Super Bowl ads?
Pepsi tried (and failed) with a reprise of some of its own, P&G’s Tide has done rather better with this campaign (four ads in all) from Saatchi and Saatchi, “It’s a Tide ad” fronted by Netflix star David Harbour.
Big investment from P&G, which has indicated it will shift resources back to “traditional” media.
But at least they know lots of people will see it.
MAA creative scale: 7.5.