P&G rides Super Bowl ad wave for Tide

If ads play a big role in the Super Bowl why not make an ad about other Super Bowl ads?

Pepsi tried (and failed) with a reprise of some of its own, P&G’s Tide has done rather better with this campaign (four ads in all) from Saatchi and Saatchi, “It’s a Tide ad” fronted by Netflix star David Harbour.

Big investment from P&G, which has indicated it will shift resources back to “traditional” media.

But at least they know lots of people will see it.

MAA creative scale: 7.5.

You May Also Like

featured procter & gamble super bowl

About Staff

Leave a Reply

Your email address will not be published. Required fields are marked *

*

19 Shares
Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.