Less is (much) more from W+K for Old Spice

This should prompt a smile from P&G marketing boss Marc Pritchard as he tries to reduce marketing and media costs: a new Old Spice product, all in 15 seconds of airtime.

From Wieden+Kennedy HQ, who usually take a bit longer over these things.

Job done though. Just don’t show it to the other clients.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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