FCK this, says KFC

KFC has wittily transposed its name to FCK and taken a full-page press ad in The Sun, with help from agency Mother.

Who knows what’s going on behind the scenes at KFC, but in public they are maintaining a light-hearted, “mea culpa” approach to the chicken supply problem.

The relaxed tone may not wash so well with franchisees and zero-hours employees who are personally losing a lot of money over this fiasco, but it seems to have maintained public affection for the brand, for which we have to give KFC credit.

There’s also now a website where you can check whether your local KFC is open, which is a nice touch.

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

One comment

  1. “In market trading today, shares in ‘moistened towelette’ makers crashed
    When asked for comment, KFC washed its hands of the whole affair.”