Are these the funniest Super Bowl ads?

Let’s try to make this a Super Bowl wrap.

This is supposed to be the year when advertisers have rediscovered humour (or should that be humor?) ahead of Americana, good works etc. YouTuber Jake has kindly provided the ten he thinks funniest – and they mostly are, even if there’s the obvious danger of trying too hard. Someone old rapping isn’t necessarily hilarious.

On the subject of old, it’s E-Trade’s retirement spot for me.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.