YouTube has today released its 2017 UK ads leaderboard. These are determined by an algorithm that factors in audience engagement (watch time, likes, shares), video views and audience retention (how much of a video people watched).
In 2017 John Lewis was pushed out of its customary top spot with its Christmas ad by the Google Pixel video (handy that). Christmas ads are still big however – with John Lewis and M&S taking second and third and Sainsbury’s coming in at #6.
Here they are.
1/Google Pixel 2: Questioning?
2/John Lewis Christmas Ad 2017 – #MozTheMonster
3/M&S Christmas TV Ad 2017 | Paddington & The Christmas Visitor #LoveTheBear
4/Free to go. Free to stay. giffgaff
5/Use your #PowerToDecide. Vote on 8th June. YouTube.
6/#everybitofChristmas | Sainsbury’s Ad | Christmas 2017
7/Go Binge | Three UK
8/The Secret to Every Handmade Domino’s is….
9/Hyundai “Shackleton’s Return”- main film
10/Watch the Champions League Final live in 4K and VR with BT Sport
Good to see Who Wot Why’s splendid debut for giffgaff making the top ten.